Understand why
visitors bounce.

Prism is your expert user research assistant that helps you to better understand your audience.

AnyDo MyLola Rabbit Gusto Tribe Wooga

How it works

1) Choose target audience

Just specify your past, current or target audience and we'll recruit the right particpants for you.

2) Select response format

Select a format to collect feedback in, either text survey, video screencast or live interview.

3) Collect & share insights

After your project is completed, results will be hosted privately for you to share with others.

Your Expert User Research Assistant

Turn user research from a time-sink into a strategic advantage that is highly
efficient, scalable & insightful.

  • Save time

    Let your top designers, marketers and pm's spend their time on actually building product instead of scheduling time to talk to customers. Our clients reduce research hours by > 90%.

  • Scales effortlessly

    With Prism's scalable recruitment & interviewing process, we'll be able to contact your audience no matter how hard to reach, even the silent majority that you aren't hearing from today.

  • Benchmark Results

    With Prism you can benchmark to your peers, leverage research data to inform how you build products, and incorporate best practices into your product development process.

How you can use Prism

Prism is built for busy marketing, product & design teams
who are looking for answers to their most burning questions.

  • Customer Exit Interviews

    We'll conduct moderated remote interviews with your past customers to understand what went wrong.

  • First Impressions

    Get recorded screencasts of your website or app first-time user experience from your target audience.

  • Pricing Sensitivity Test

    Get feedback on your product pricing page to see what price points resonate with past, present & future buyers.

  • Competitive Benchmarking

    Go behind enemy lines to uncover what new products and features of your competitors are striking a chord with customers.

  • Preference Tests

    Test multiple versions of your site or app with different groups of users to figure out which one resonates more strongly with customers.

  • Messaging Tests

    Test new landing page or app store listing messaging to uncover user comprehension & understanding to supplement a/b tests.

Get candid feedback in three different formats

When Any.do wanted to optimize their on-boarding they used prism to capture the full experience. Great for:

  • Testing On-boarding
  • Usability tests
  • Functional tests

Capture survey responses via Facebook Messenger in a conversational style. Great for:

  • Quick feedback
  • Initial impressions
  • Preference tests

Live interviews can help get you insights hidden below the surface that surveys alone can't. Great for:

  • Customer Exit Interviews
  • Market Research
  • Pricing sensitivity studies

Pricing Plans

Prices include platform and interview fees. Note: Reward costs are not included.

See pricing calculator



  • Includes 250 credits
  • Managed Rewards
  • Google Calendar Integration
  • Invite Up to 3 Teammates
from 249 /mo
Get started now


Everything in starter +

  • Includes 1k credits
  • API Integration
  • Customer Support
  • Invite up to 10 Teammates
from 999 /mo
Get started now


Everything in pro +

  • Project design assistance
  • Recruitment Segmentation
  • Dedicated Researcher
  • Post-project Analysis
Contact Us

Ask your own audience, or let us find them.

We can recruit nearly any target customer for your study. See examples.

  • Bring your own audience.

  • Recruit a new target audience.

    from $5/each

Frequently Asked Questions

Can I cancel at anytime?

Sure! You can upgrade/downgrade or cancel your account at any time if you are not 100% happpy with our service.

What if I’m not happy with some of the responses?

If you aren't completely happy with the feedback in some of the responses we will replace them.

What if I need more credits than are included?

In order to get more credits in a given month you will need to upgrade your plan.

What happens to my results if I cancel my plan?

You can always watch, download or share your prisms – even after you’ve canceled or paused your subscription.

Can I also get responses from new users to my app/site?

Sure! We can source participants for you that fit your target audience profile.

What If I have a specific audience i'd like feedback from?

We can accomodate all kinds of requests for specific groups of testers, e.g: Director's of Marketing. Typical recruitment costs for these run 2-3x.