Understand why
visitors bounce.

Prism is your friendly user research assistant that interviews customers, captures their feedback & surfaces relevant insights to boost retention.

Use Prism on the Web, Email, SMS & Messenger.

You're in good company

Trusted by some of the most innovative startups in the world and the next Fortune 500.

AnyDo MyLola Rabbit Gusto Tribe Wooga FabFitFun Bus.com ipsy Riley Sudden Coffee Gather

How it works

1) Choose your target

Just specify your past, current or target audience and we'll recruit the right particpants for you. See more here.

2) Select response format

Select a format to collect feedback in, either via text a video screencast or live interview. See more here.

3) Collect & share insights

After your interviews are completed, results will be hosted privately for you to share with others.

Your friendly user research assistant

Turn user research from a time-sink into a strategic advantage that is highly
efficient, scalable & insightful.

  • Save time

    Spend more of your time building product instead of tracking down customers to talk to with your team. Prism customers reduce their internal research hours by more than 90%.

  • Scales effortlessly

    With Prism's scalable and effective recruitment & interviewing process, you can get feedback from your target audience no matter how hard to reach, even the silent majority you aren't hearing from.

  • Benchmark Results

    With Prism you can benchmark to your peers, leverage research data to inform how you build products, and incorporate best practices into your product development process.

How you can use Prism

Prism is built for busy marketing, product & design teams who are looking for answers to their most burning questions.

  • Customer Exit Interviews

    Conduct moderated remote interviews with your past customers to understand what went wrong.

  • First Impressions

    Get recorded screencasts of your website or app first-time user experience from your target audience.

  • Pricing Sensitivity Test

    Get feedback on your product pricing page to see what price points resonate with past, present & future buyers.

  • Competitive Benchmarking

    Go behind enemy lines to uncover what new products and features of your competitors are striking a chord with customers.

  • Preference Tests

    Test multiple versions of your site or app with different groups of users to figure out which one resonates more strongly with customers.

  • Messaging Tests

    Test new landing page or app store listing messaging to uncover user comprehension & understanding to supplement a/b tests.

Get real candid feedback via conversations, not surveys.

When Any.do wanted to optimize their on-boarding they used prism to capture the full experience. Great for:

  • Testing On-boarding
  • Usability tests
  • Functional tests

See more examples →

Capture responses via Facebook Messenger in a conversational style. Great for:

  • Quick feedback
  • Initial impressions
  • Preference tests

See more examples →


Live interviews can help get you insights hidden below the surface that surveys alone can't. Great for:

  • Customer Exit Interviews
  • Market Research
  • Pricing sensitivity studies

See more examples →


Pricing Plans

Prices include platform and interview fees. Note: Reward costs are not included.

See pricing calculator



  • Includes 250 credits
  • Managed Rewards
  • Google Calendar Integration
  • Invite Up to 3 Teammates
from 249 /mo
Get started now


Everything in starter +

  • Includes 1k credits
  • API Integration
  • Managed Interviews
  • Invite up to 10 Teammates
from 999 /mo
Get started now


Everything in pro +

  • Project design assistance
  • Recruitment Segmentation
  • Dedicated Researcher
  • Post-project Analysis
Contact Us

Ask your own audience, or let us find them.

We can recruit nearly any target customer for your study. See examples.

  • Bring your own audience.

  • Recruit a new target audience.

    from $5/each

Frequently Asked Questions

Can I cancel at anytime?

Sure! You can upgrade/downgrade or cancel your account at any time if you are not 100% happpy with our service.

What if I’m not happy with some of the responses?

If you aren't completely happy with the feedback in some of the responses we will replace them.

What if I need more credits than are included?

In order to get more credits in a given month you will need to upgrade your plan.

What happens to my results if I cancel my plan?

You can always watch, download or share your prisms – even after you’ve canceled or paused your subscription.

Can I also get responses from new users to my app/site?

Sure! We can source participants for you that fit your target audience profile.

What If I have a specific audience i'd like feedback from?

We can accomodate all kinds of requests for specific groups of testers, e.g: Director's of Marketing. Typical recruitment costs for these run 2-3x.

“Prism is like an x-ray machine for our customer experience.”

“Using Prism has enabled us to get to ground truth faster.”

TJ Ross, Director Innovation @ STRV