Understand why
visitors bounce.

Prism is the research assistant that helps you better understand your customers through conversational surveys, polls, screencasts and live interviews.

Use Prism on the Web, Email, SMS & Messenger.

No credit card · No sdk or coding · Free 14-day trial

You're in good company

Trusted by some of world's most innovative startups and the next Fortune 500.

AnyDo MyLola Rabbit Gusto Tribe Wooga FabFitFun Bus.com ipsy Riley Sudden Coffee Gather

How it works

1) Choose your target

Just define your audience segment using one of our integrations or we'll recruit a target audience for you.
See more here.

2) Select response format

Select a format to collect feedback in, either via text, video/screencast or live interview. See more here.

3) Collect & share insights

After customer feedback is collected, results will be hosted privately for you to analyze & share with teammates.

Your friendly user research assistant

Turn user research from a time-sink into a strategic advantage that is highly efficient & scalable.

  • Saves time

    Spend more of your time building product instead of tracking down customers to talk to with your team. Prism customers reduce their internal research hours by more than 90%.

  • Scales effortlessly

    With Prism's scalable and effective recruitment & interviewing process, you can get feedback from your target audience no matter how hard to reach, even the silent majority you aren't hearing from.

  • Human Touch

    With Prism Pro you can have one of our dedicated research pro's manage the nitty gritty of your research for you, from scheduling, interviewing to note taking and reward management.

Great companies start with Why

Prism is built for busy marketing, product & design teams looking to answer the big 'why' questions.

  • Why do customers leave?

    Conduct moderated remote interviews with your past customers to understand what went wrong.

  • Why do visitors bounce?

    Get recorded screencasts of your website or app first-time user experience from your target audience.

  • Is our pricing competitive?

    Get feedback on your product pricing page to see what price points resonate with past, present & future buyers.

  • What do competitors offer?

    Go behind enemy lines to uncover what new products and features of your competitors are striking a chord with customers.

  • What to customers prefer?

    Test multiple versions of your site or app with different groups of users to figure out which one resonates more strongly with customers.

  • What message resonates?

    Test new landing page or app store listing messaging to uncover user comprehension & understanding to supplement a/b tests.

Get candid feedback in three conversational formats.

When Any.do wanted to optimize their on-boarding they used prism to capture the full experience. Great for:

  • Testing On-boarding
  • Usability tests
  • Functional tests

See more examples →

Capture responses via conversational style text forms. Great for:

  • Quick feedback
  • Initial impressions
  • Preference tests

See more examples →


Live interviews can help get you insights hidden below the surface that surveys alone can't. Great for:

  • Customer Exit Interviews
  • Market Research
  • Pricing sensitivity studies

See more examples →


Pricing Plans

See pricing calculator



  • • Platform access including Survey & D.I.Y Interview Templates
  • • Stripe & Mixpanel Webhook integrations
  • • For smaller companies with relatively simple research needs.
14-day trial (from $99/mo afterwards)
Get started now


Everything in Startup +

  • • Managed recruiting and interviews from a dedicated researcher.
  • • Just like hiring a UX Researcher but for a fraction of the cost.
  • • More integrations to set your research on auto-pilot.
from 1,199 /mo
billed annually
Contact Us


Everything in pro +

  • • Assistance with audience segmentation, analysis and post-hoc recommendations.
  • • For larger companies with more complex research needs due to industry or other obligations

Contact Us

Feature Comparison

Startup Pro
Email Contacts Upload Included Included
Stripe Webhook Integration Included Included
MixPanel Webhook Integration Included Included
Survey + Interview Templates Included Included
Invite Teammates Up to 3 included Up to 10 included
Free 14-day trial Included
Salesforce Webhook Integration Included
Segment Webhook Integration Included
Managed Interviews Included
Managed Gift Cards Included

Frequently Asked Questions

Can I cancel at anytime?

Sure! You can upgrade/downgrade or cancel your account at any time if you are not 100% happpy with our service.

What if I’m not happy with some of the responses I bought?

If you aren't completely happy with the paid audience responses we will replace them for no charge.

What's the deal with credits?

Credits are for paid/recruited audience responses only. All responses from your audience don't consume credits.

What happens to my results if I cancel my plan?

You can always watch, download or share your prisms – even after you’ve canceled or paused your subscription.

Can I also get responses from new users to my app/site?

Sure! We can source participants for you that fit your target audience profile.

What If I have a specific audience i'd like feedback from?

We can accomodate all kinds of requests for specific groups of respondents, e.g: Director's of Marketing, Teenagers who use Snapchat.

Ask your own audience, or let us find them.

We can recruit nearly any target customer for you. See examples.

  • Bring your own audience.


    Using Email & Webhooks Integrations

  • Recruit a new target audience.

    from $5/each

    From Our Network

"Prism is like an x-ray machine for our customer experience."

"Using Prism has enabled us to get to ground truth faster."

TJ Ross, Director Innovation @ STRV